5 Signs You Might Be Stuggling With Your Brand Positioning

Do you struggle to explain what you do in one sentence?

If when asked what you do, you are still talking 5 minutes later, or your reply is sprinkled with lots of 'er's', your message isn’t focused enough.

👉 Tip: Create a one-liner that clearly states who you help, what you help them with, and the result they get.

Your ideal client could be… anyone

If your audience feels too broad, you risk appealing to no one.

👉 Tip: Dont be afraid to get specific. Think niche for now - that can change. Define your target customer and tailor your message to them.

Your content and offers feel disconnected

If your website, social posts, and services seem like they're speaking different languages, your positioning might be unclear.

👉 Tip: Do a quick audit- check if everything ties back to one core message or value. And if it doesn't, or you dont have one core message, let's chat!

You're getting leads… but they're not the right ones

If enquiries received don’t match your skills, product or values, your messaging may be attracting the wrong crowd.

👉 Tip: Revisit your tone and offer - are you speaking to the people you actually want to work with?

You feel like you're always reinventing how you talk about your business

If you're constantly tweaking your pitch, LinkedIn bio, or 'About' page, it might be a sign you haven’t nailed your core positioning.

👉 Tip: Get clear on your why, your customer’s needs, and what sets you apart—then stick with it.

I can help with all of the above, helping you define your positioning, sharpen your messaging and attract the right customer. Contact me now on michelle@wordswithimpact.co.uk or 07951 538838 and let's chat!