+44 (0) 7951 538838
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Words Have Power
WORDS HAVE POWER
Are you struggling to convey the excitement you have for your great product, service, or idea?
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Do you find it challenging to communicate your message clearly, concisely, and in a compelling manner?
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Is the pressure of running a small business preventing you from crafting captivating and inspiring copy to attract potential customers?
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Maybe your messaging feels worn-out, dull, and, dare I say, uninspiring.
Words have the power to sell. They serve as potential customers' initial introduction to your business. This is your opportunity to spark curiosity, generate interest, and leave them craving more!
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Let's discuss how I can help your business to thrive and flourish by creating communications that inspire and engage.
Words with Impact
Build trust, establish credibility and deepen customer connections with content and branding services for your business
SERVICES
A flexible approach to your marketing communications
​Copywriting for SMALL Businesses
Build brand trust, drive engagement, and increase revenue with clear, audience-focused content
​Whether you need thought leadership articles to establish credibility, blog content to build awareness, or web copy that connects with your audience, my content and copywriting services are tailored to support your unique goals.
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With a collaborative and flexible approach, I’ll help you create impactful content that sets you apart in your industry and drives measurable growth.
BRAND POSITIONING SERVICES
Supporting consultants and small businesses to find their true customer value, brand direction and positioning.
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Unlock your unique value and build powerful brand positioning.
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Uncover your strengths, define what sets you apart, and align your message with your ideal clients.
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Understand how to communicate your expertise clearly, to foster trust and drive long-term success in your niche
TESTIMONIALS
Michelle has played a pivotal role within the Elegant Hotel Collection team since inception, working with us on all our copy and content requirements.
She has proven herself to be an invaluable extension of the team and can be relied upon to constantly deliver exceptional content, often to very tight deadlines.
Catt McLeod, VP Brand Development, Elegant Hotel Collection
Michelle is a skilled copywriter. She has an uncanny knack of driving out the key messages from a brief, and crafting these in an articulate way to provide copy that is clear, fresh and authentic.​
Her extensive knowledge of the hospitality and travel industry enables her to unravel complex messages and cut through jargon, delivering results that are easy to understand and engaging for the reader.
Ally Northfield, Managing Director, Revenue by Design
We engaged Michelle to assist us with the launch of a hotel in a new market where we needed fresh and engaging copy for our website, but had very little time and limited resource.
​She brought her talents to bear on the hotel-specific content as well as the destination positioning information.​
The result took a huge amount of pressure off the in-house team and helped set us up for a successful opening.
Robert Speirs, Marketing Manager, Cheval Collection Ltd
About Me
Hello! I'm Michelle, and I draw on over twenty years of sales and marketing experience to create and craft carefully designed copy and marketing messaging to power your communications.
Travel has been at the heart of what I love over the last 25 years, both personally and professionally, having worked for British Airways, lastminute.com, and easyJet, among others. But in recent years, my passion has been working with small businesses that may not have the in-house expertise to make their messaging stand out from the crowd and seeing how powerful persuasive copy can be.
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My natural tone is conversational, chatty, and straightforward, but it can be adapted according to the brief.
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When not behind my laptop, I can be found doing one or a combination of the following - usually while drinking coffee: listening to Radio 6, spin classes, watching repeats of anything with Louis Theroux or Michael Palin, and travelling, with a passion for Africa and Eastern Europe.
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I avoid excessive use of exclamation marks (it unnerves me) and printers (it never ends well).
Contact Me
Have a particular copy challenge you’re trying to solve?
Contact me today and see what I can do for you.
+44 (0) 7951 538838